Secrecy in Apple
Toying with your newly bought iPhone, a friend approached you and questioned, "what phone is this?" What would your response be? If you ask me, my response would be, "Are you from the moon that you can't tell this is an iPhone?". Jokingly anyway. But come to think of it, why do you think I would respond that way? Apple, as a top technological firm is known firstly, for its distinct identity from other tech companies. Ranging from its "apple" logo, iPhone's metallic body, and its smart look, it signifies uniqueness. I would say, what I find the most thrilling about Apple is its logo, not even in my widest thoughts will I ever consider using an "apple" if I was the owner of Apple. Secrecy or trade secret in the 21st century business world, has been said to be an important factor in fostering business growth. Now coming to face it individually, do you really think it is? Or is keeping trade secret really necessary? In this article, these...